Your website is your customers' first sight of your product or service, so making a quick impact is essential.

Search Engine Optimisation (SEO)

Search Engine Optimisation optimises the value of your website by ensuring that it always appears towards the top of people's searches when they enter key words into the search engine's search box.

At Give The Dog A Bone we make it our business to ensure that the 'bones' or key words appear enough times in your text to allow the dog, or search engine, to find your website first.

For internet marketing and online marketing, search engine optimisation is crucial. Search engine marketing is the knack of getting the search engine to send traffic to your website and not your competitors'. Search engine marketing is the online equivalent to a door drop. Our internet marketing service could be just what you need. Website promotion that works.

How does Search Engine Optimisation improve internet marketing?

In order for your website to become highly ranked among major search engines, you need to understand the ranking process. Website ranking is based first and foremost on unique content with pertinent keywords in the body. Another key element is link popularity, which is the number of quality incoming links your website has.

There are other important algorithms that determine your ranking with search engines, including:

• site architecture
• underlying code
• visibility of your content
• Good website design is crucial

Expert website design is an essential element for effective online marketing and creating traffic for your internet marketing operation. Website promotion doesn't just mean having a pretty website. It also involves algorithms and understanding how they work. It involves good hosting, professional search engine marketing and total familiarity with all facets of online marketing. Our internet marketing service gives you all that and more.

Give The Dog A Bone Search Engine Optimisation includes the following Internet marketing services:

• initial consultation
• keyword research
• writing your website to include keywords the appropriate number of times
• Website design, including redeveloping the website and creating incoming links
• Submitting your website to search engines

Keywords are key

If you got to this page via a search engine, then we've done our job right. Every industry sector or product will have its keywords. Using manual searches in tandem with custom research software, Give The Dog A Bone will create a list of the most highly trafficked and targeted words in your industry sector and go through it with you to choose the final keywords for your website before our expert copywriters set about writing it.

Search Engine Submission

There are hundreds of search engines, directories and links pages to submit your website to as part of your website promotion strategy. Give The Dog A Bone will review your existing website if you have one and advise you on what needs to be done to achieve better search engine rankings. If you don't have a website, our website design service will create one and our hosting service will give it a home.

Our internet marketing service is good for your business.